Accurate, trustworthy data enables insights and action. A Digital Analytics Audit is the first step to improve your Digital Analytics.

• Our approach to your brand's Digital Analytics Audit involves comprehensive research and analysis to pinpoint any shortcomings and develop a robust strategy.
  
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  A Digital Analytics Audit provides the insights you need into the effectiveness of your data analytics. We carefully analyse the findings and explain why they are important for optimising digital measurement.
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  We work with your team to understand your key performance indicators and metrics that are unique to your business.
  
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  Regular Data Analytics Auditing will maintain the integrity of your data collection.

We provide a thorough Analytics Implementation Setup service designed to meet your business needs based on business nature and project complexity.

Implemented correctly, Digital Analytics is a powerful tool for businesses to gather data for marketing purposes.

Simply having Analytics tracking is not enough, it needs to be set up correctly for maximum benefits. Correct Analytics Implementation provides valuable, measurable, and actionable insights for your business.

A formal Digital Analytics implementation process should be followed for every website redesign or update.

Our Digital Insights Analysis helps your business make informed decisions and reduces the risk that comes with trial-and-error testing methods.

Every piece of data gathered can potentially reveal insights to enhance your business performance and gain competitive advantage. The capability to analyse and improve performance is crucial for the sustainability of your digital marketing efforts.

Today's data-abundant environment offers you access to more information than ever before.

We work closely with you to understand your desired outcomes from digital analysis and emphasise the most significant insights to support in informed decision-making.

Facebook Conversions API creates a direct connection between website events, offline conversions, and Meta to power ad personalisation and optimisation.

The Conversions API is a Facebook Business Tool that lets you share key web and offline events from your server to Facebook's server. Facebook conversions API (formerly known as Facebook Server-Side API) works with the Facebook Pixel to ensure you get all the data you need.

API Implementation leads to reduced cost per action, optimised ads, improved measurement, better event matching and increased data control.

The power of Facebook Pixel is decreasing due to iOS 14 privacy features and the death of cookies. Facebook/Meta has introduced the Facebook Conversions API as a solution to remedy this. Facebook Conversions API maintains user privacy while sending event and conversion data to Facebook Ads Manager.

Facebook Conversions API uses server data (e.g. customer id, order id, purchase events) and can track any events including purchases, initiate checkout, add to cart, product view and email sign up. The Conversions API lets you share key web and offline events from your server to Facebook's server.

We recommend conducting regular Personally Identifiable Information audits of your websites and to take a "privacy by design" approach to current and future projects.

PII Audits prevent small mistakes from becoming big problems.

A PII audit will help to prevent a data breach or regulatory action and is becoming increasingly important as consumers place a higher priority on privacy.  

PII must not be collected according to Google Analytics Terms of Service. Personal data includes obvious information such as name, email address, phone number, and national ID number, as well as not-so-obvious information such as age, language preference, and type of car owned.

An Analytics filter is not sufficient for PII as it only removes the data from the report interface and the data remains on Google's servers.

We offer our clients the most comprehensive GA4 dashboards, fully populated with standard and customer reports, custom channel groups, custom audiences, custom definitions and custom conversions.

Our Looker Studio dashboards can provide you with the best one stop reporting for your entire site.

Analytics Dashboards condense multiple reports down into visuals, allow business decision-makers to review significant amounts valuable real-time information at a glance.

An Analytics Dashboard is a user interface that reports data focused on key metrics to easily monitor the performance of a digital product or website by tracking metrics such as online conversions, engagement, retention, etc.

Dashboards condense multiple reports down into visuals, such as graphs charts, tables, and metrics, and displaying those visuals on a single page, analytics dashboards allow business decision makers to review significant amounts valuable information at a glance

Our Journey Mapping and Reporting helps you optimise website experience by understanding your users behaviours across product, marketing, sales, and support touchpoints, revealing obstacles and opportunities at every customer touchpoint

Customer Journey Reporting combines actions to show customer movement through your website, marketing campaigns and products. Your customers' journeys are highly predictive of customer satisfaction and retention.

Journey Reporting shows how your key metrics change over time and the factors that impact performance such as growth trends by cohort, breaking down users based on behaviours such as acquisition date, signup date or first purchase date.

Customer Journey Reporting enables you to create dynamic user segments based on criteria such as opening an email, signing up for a trial, or using a product feature.

Digital Insights Analysis helps your business make informed decisions and reduces the risk that comes with trial-and-error testing methods.

Every piece of data gathered can potentially reveal insights to enhance your business performance and gain competitive advantage. The capability to analyse and improve performance is crucial for the sustainability of your digital marketing efforts.

Today's data-abundant environment offers you access to more information than ever before.

We work closely with you to understand your desired outcomes and emphasise the most significant insights to support your informed decision-making.

Pain Points are the difficulties or issues that users experience while interacting with a website which negatively impact their user experience. Pain Point Analysis identifies key customer journeys and important interactions for each category of user.

Addressing individual pain points one by one is not effective, the focus needs to be on improving the entire customer journey from start to finish.

We categorise Pain Points and prioritise their importance and fix them accordingly. 
This approach gives you the information you need when deciding where to best allocate your time, resources and budget to achieve most impact.

A User Consent Management System makes user consent collection easier and transparent.

Websites and apps gather and store information about visitor/user behavior using Google and Adobe Analytics.

Consent Management is the process of obtaining a user's permission for data collection, storage, processing, and sharing.

Customer privacy controls include data sharing settings, IP address masking, data retention, data deletion, and linking accounts. Regulations have specific requirements for obtaining user consent. Consent Management Setup includes policy and technical implementation to gain and manage user consent and ensure regulatory compliance.

Once implemented Your User Consent Management may need to be updated over time to reflect changes in data usage or data privacy regulations